April 4, 2017

About us

About us

Heritage and experience of 100+ years in retail apparel

LiCC was launched in 2008, with the intention to capitalise on the growing demands for lifestyle apparel. The brand needed a revamp to meet the demands of the challenging market. Hence LiCC also known as “Long Island Clothing Company” was re-launched at the end of 2011 focusing on the mid and upper market segmental aspirations aimed at becoming a brand offering great value for money.

Since then LiCC has become a popular, sought after brand among the majority of Sri Lanka’s jeans consumers. Fit, style, process and quality are part of the Hirdaramani DNA, and this makes our products meet exceptional. Our products are designed and crafted to meet International Standards and enhanced with intricate detailing, progressive washes and perfect fit for both Men and Women.

LiCC Jeans strives to become a global jeans brand expanding its horizons with the passion to be a brand that builds collections that promote positive and vibrant lifestyle.



To be the undisputed leader in denim wear locally, and to be a renowned global brand.



To enhance sensuality, youthfulness and confidence of men and women.